When attitudes and habits don’t correspond: Self-control depletion increases persuasion but not behavior
Abstract
Changing attitudes does not necessarily involve the same psychological processes as changing behavior, yet
social psychology is only just beginning to identify the different mechanisms involved. We contribute to this
understanding by showing that the moderators of attitude change are not necessarily the moderators of behavior
change. The results of three studies (Ns = 98, 104, 137) employing an ego depletion manipulation indicate that
although people are more likely to agree with a persuasive message when executive control is reduced they are
not more likely to change their behavior. Rather, under conditions of ego depletion, attitudes became less correlated with behaviors after persuasion. Moreover, in Study 3, we provide an explanation for this phenom-
enon: People are more likely to agree with a persuasive message when depleted but are also more likely to fall back on habits that may conflict with their new evaluations. A mini meta-analysis of the data indicated that ego-
depletion had a medium effect size on the difference between attitude change and behavior change, N = 339, d = −0.51, 95% CI [−0.72, −0.29]. Jointly, these studies suggest an integrative, resource-based explanation
to attitude-behavior discrepancies subsequent to persuasion.
Feeling torn and fearing rue: Attitude ambivalence and anticipated regret as antecedents of biased information seeking
Guy Itzchakova, Frenk Van Harreveld
Attitudes
Theoretical work on attitudinal ambivalence suggests that anticipated regret may play a role in causing
awareness of contradictions that subsequently induce a feeling of an evaluative conflict. In the present paper we empirically examined how the anticipation of regret relates to the association between the simultaneous pre-
sence of contradictory cognitions and emotions (objective ambivalence), and the evaluative conflict associated with it (subjective ambivalence), in the context of decision-making. Across three studies (Ns = 204,127,244), manipulating both objective ambivalence and regret, we consistently found that when a dichotomous ambiva-
lent choice had to be made, (objectively) ambivalent attitude holders for whom feelings of anticipated regret were made salient reported higher levels of subjective-attitude ambivalence than participants in the other
conditions. Moreover, in Studies 2 and 3 we found that the effect of anticipated regret on subjective ambivalence
had consequences on information processing. Specifically, anticipating regret made ambivalent participants
search for attitude-congruent information. This effect was mediated by the increase in subjective ambivalence. This work provides the first empirical evidence for the role of regret in the association between objective-and-
subjective attitude ambivalence, and its consequences.
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The Listening Circle: A Simple Tool to Enhance Listening and Reduce Extremism Among Employees
Guy Itzchakov, Avraham N. Kluger
Listening
An employee’s listening ability has implications for the effectiveness of the work team, the organization, and for the employee’s own success. Estimates of the frequency of listening suggest that workers spend about 30% of their communication time listening. However, the ability to listen might be even more important to managers, as empirical evidence suggest that they spent more than 60% of their time listening. Hence, the success of both the employee and the manager in communication, and thus in the organization, rests in part on possessing good listening abilities.
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