When attitudes and habits don’t correspond: Self-control depletion increases persuasion but not behavior

Kama Muta, a relatively new construct, is an emotion of social connection that describes the feeling of being moved to love through five key dimensions. Despite the growing body of research on the beneficial outcomes of Kama Muta, little is known about its antecedents. To fill this gap, this research focuses on the emergence of Kama Muta during social interactions by specifically examining what triggers this emotion in conversations. The theory on Kama Muta suggests it emerges in response to sudden relationship intensification. We propose that, in conversation, this intensification is most likely triggered by high-quality listening. We examined whether high-quality listening, characterized by undivided attention, understanding, acceptance, nonjudgment, and positive intentions, is associated with Kama Muta for both speakers and listeners. Data were collected across three studies (total N = 1,126), employing scenarios (Study 1), recall (Study 2), and live online conversations conducted via Zoom (Study 3). We found general support for our hypotheses. Specifically, both speakers (Studies 1–3) and listeners (Studies 2–3) experiencing high-quality listening reported greater Kama Muta compared to those exposed to lower quality listening. The consistency of these results varied across different dimensions of Kama Muta. This work offers novel insights into a previously unexplored social behavior that can act as an antecedent of Kama Muta and contributes to the listening literature, which has predominantly focused on the effects on speakers. We discuss the theoretical and practical implications of these findings. (PsycInfo Database Record (c) 2026 APA, all rights reserved)

Drawing on results from 32 published and 20 unpublished laboratory and field experiments, we conducted an enumerative review of the primed goal effects on outcomes of organizational relevance including performance and the need for achievement. The enumerative review suggests that goal-setting theory is as applicable for subconscious goals as it is for consciously set goals. A meta-analysis of 23 studies revealed that priming an achievement goal, relative to a no-prime control condition, significantly improves task/job performance (d = 0.44, k = 34) and the need for achievement (d = 0.69, k = 6). Three moderators of the primed goal effects on the observed outcomes were identified: (1) context-specific vs. a general prime, (2) prime modality (i.e., visual vs. linguistic), and (3) experimental setting (i.e., field vs. laboratory). Significantly stronger primed goal effects were obtained for context-specific primes, visual stimuli, and field experiments. Theoretical and managerial implications of and future directions for goal priming are discussed.