Don't let the facts ruin a good story: The effect of vivid reviews on attitude ambivalence and its coping mechanisms

Can perceived responsiveness, the extent to which an individual feels understood, validated, and cared for by close others, reduce prejudiced attitudes? We hypothesized that perceived responsiveness by meaningful other people would increase recipients’ intellectual humility and attitude ambivalence and that these changes would reduce prejudice. Five studies (total N = 3362), four of which were preregistered, manipulated perceived responsiveness by a specific person (Studies 1–3, 5) or measured the effects of perceived responsiveness by the closest social network of the recipient (Study 4). All studies supported the hypotheses. Specifically, Studies 1 and 2 found that perceived responsiveness increased intellectual humility and attitude ambivalence and reduced prejudice toward a group from a pre-determined list. Study 3 replicated these findings when participants freely chose the social group. In Study 4, perceived responsiveness from individuals’ closest social networks predicted the dependent variables a few days afterward, controlling for positive and negative affect and social desirability. Finally, in Study 5, we added a condition of positive social interaction to rule out the possibility that the prior findings were due to recalling an affectively positive experience. The effect of perceived responsiveness on prejudice reduction (i.e., increased attitude favorability toward the social group) was not moderated by attitude certainty (Study 2), anxious or avoidant attachment style (Study 2), or attitude morality (Study 3). This work suggests that fostering perceived responsiveness can serve as a strategy for mitigating prejudice and promoting more open-minded attitudes.

Changing attitudes does not necessarily involve the same psychological processes as changing behavior, yet social psychology is only just beginning to identify the different mechanisms involved. We contribute to this understanding by showing that the moderators of attitude change are not necessarily the moderators of behavior change. The results of three studies (Ns = 98, 104, 137) employing an ego depletion manipulation indicate that although people are more likely to agree with a persuasive message when executive control is reduced they are not more likely to change their behavior. Rather, under conditions of ego depletion, attitudes became less correlated with behaviors after persuasion. Moreover, in Study 3, we provide an explanation for this phenom- enon: People are more likely to agree with a persuasive message when depleted but are also more likely to fall back on habits that may conflict with their new evaluations. A mini meta-analysis of the data indicated that ego- depletion had a medium effect size on the difference between attitude change and behavior change, N = 339, d = −0.51, 95% CI [−0.72, −0.29]. Jointly, these studies suggest an integrative, resource-based explanation to attitude-behavior discrepancies subsequent to persuasion.