Attitudes

Don't let the facts ruin a good story: The effect of vivid reviews on attitude ambivalence and its coping mechanisms

Abstract

Purchasing decisions are increasingly based on reviews by fellow consumers which often consist of positive and negative evaluations about the product (i.e. valence- inconsistency). We tested how the vividness of these reviews affects individuals' attitude ambivalence towards the product and their strategies to cope with this ambivalence. We hypothesized that reading vivid and valence-inconsistent reviews would lead to increased awareness of opposing features of attitudes towards the product (i.e. increased simultaneous accessibility) as compared to reading less vivid valence-inconsistent reviews. If this is indeed the case, individuals should feel more conflicted towards the attitude object (i.e. increased subjective ambivalence) and should be motivated to reduce it by using ambivalence-coping strategies, specifically (a) processing additional information that is congruent with their initial attitude and (b) delaying their decision. These hypotheses were mostly supported across five experiments. The experiments included manipulations of valence-inconsistent information between reviews and within a review including three pre- registered studies (Ns = 247, 396, 701, 433, 313, respectively).
Harry T. Reis, Guy Itzchakov, Karisa Y. Lee, and Yan Ruan
|
Responsiveness
Extensive research has documented people’s desire for social partners who are responsive to their needs and preferences, and that when they perceive that others have been responsive, they and their relationships typically thrive. For these reasons, perceived partner responsiveness is well-positioned as a core organizing theme for the study of sociability in general, and close relationships in particular. Research has less often addressed the downstream consequences of perceived partner responsiveness for cognitive and affective processes. This gap in research is important because relationships provide a central focus and theme for many, if not most, of the behaviors studied by social psychologists. This chapter begins with an overview of the construct of perceived partner responsiveness and its centrality to relationships. We then review programs of research demonstrating how perceived partner responsiveness influences three core social-psychological processes: self-enhancing social cognitions, attitude structure, and emotion regulation. The chapter concludes with a brief overview of how deeper incorporation of relationship processes can enhance the informativeness and completeness of social psychological theories.
Keep reading
Eli Vinokur , Avinoam Yomtovian , Guy Itzchakov , Marva Shalev Marom and Liat Baron
|
Listening
Social-based learning and leadership (SBL) is an innovative pedagogical approach that centers on enhancing relationships within the educational system to address 21st-century challenges. At its core, SBL aims to help teachers transform into social architects who nurture positive social processes among pupils. Emphasizing prosocial education, SBL lays the foundation for cultivating pro-environmentalism and sustainable behavior by fostering a sense of care and responsibility toward others. SBL’s prosocial education program encompasses social and emotional skills, knowledge, and dispositions to empower pupils to actively engage in and contribute to a more democratic, reciprocal, just, and sustainable society. This approach underscores the importance of education in shaping students’ mindsets and life orientations. By nurturing a sense of interconnectedness and responsibility for the well-being of others, SBL provides a promising avenue to transform education by building more sustainable educational systems, thus contributing to creating a more sustainable future. A qualitative case study, which consisted of 18 in-depth interviews and nine observations, examined the impact of an SBL-based teacher training program at an elementary school from 2020 to 2023. The results point to changes in teachers’ perceptions of their roles as social architects and, more specifically, as facilitators of social, emotional, and cognitive processes. The teachers gained recognition as meaningful adults from their students and transitioned to hold integral positions as part of a supportive and connected school community, associating with colleagues and parents. This study thus showcases patterns of socio-organizational communication that can unfold in a school influenced by the SBL approach. SBL’s emphasis on positive social relationships and empowering teachers as facilitators of holistic student development thus further reinforces its potential to transform education for a sustainable and thriving future.
Keep reading