Don't let the facts ruin a good story: The effect of vivid reviews on attitude ambivalence and its coping mechanisms
Abstract
Purchasing decisions are increasingly based on reviews by fellow consumers which often consist of positive and negative evaluations about the product (i.e. valence-
inconsistency). We tested how the vividness of these reviews affects individuals' attitude ambivalence towards the product and their strategies to cope with this ambivalence. We hypothesized that reading vivid and valence-inconsistent reviews would lead to increased awareness of opposing features of attitudes towards the
product (i.e. increased simultaneous accessibility) as compared to reading less vivid valence-inconsistent reviews. If this is indeed the case, individuals should feel
more conflicted towards the attitude object (i.e. increased subjective ambivalence) and should be motivated to reduce it by using ambivalence-coping strategies,
specifically (a) processing additional information that is congruent with their initial attitude and (b) delaying their decision. These hypotheses were mostly supported across five experiments. The experiments included manipulations of valence-inconsistent information between reviews and within a review including three pre-
registered studies (Ns = 247, 396, 701, 433, 313, respectively).
Harmony in Political Discourse? The Impact of High-Quality Listening on Speakers' Perceptions Following Political Conversations
Guy Itzchakov, Niv Navon, Jarret T. Crawford, Netta Weinstein, Kenneth G. DeMarree
Listening
Conversations with people who hold opposite partisan attitudes can elicit defensiveness, reinforce extreme attitudes, and undermine relationships with those with opposing views. However, this might not be the case when speakers experience high-quality (attentive, 2 understanding, and non-judgmental) listening from their conversation partners. We hypothesized that high-quality listening will increase speakers’ positive views toward, and their willingness to further interact with, others who hold politically opposed attitudes, and that these effects will be mediated by greater state openness. We conducted three experiments using different modalities to manipulate listening. In Study 1 (N = 379), participants recalled a conversation with an opposing political party member, with listening quality described as high-quality, low-quality, or control. Study 2 (N = 269) used imagined interactions, with participants reading vignettes describing either high-quality listening or a control condition. In Study 3 (preregistered; N = 741), participants watched a video of a listener modeling high-quality or moderate-quality listening and imagined themselves engaging in a similar interaction. Across studies, we found that high-quality listening consistently increased speakers’ state openness to politically opposed others, but did not change political attitudes. We found inconsistent evidence for speakers’ increased willingness to engage in future interactions (meta-analytic effect: 𝑑 = 0.20, p = .015). However, the indirect effect of listening on positive attitudes and willingness for future interactions through increased openness was consistently significant.
Keep reading
Harmonizing hearts: High-quality listening and Kama Muta among listeners and speakers.
Dvori Saluk, Della Janam, Guy Itzchakov, Kenneth G DeMarree, Angelia Venezia
Listening
Kama Muta, a relatively new construct, is an emotion of social connection that describes the feeling of being moved to love through five key dimensions. Despite the growing body of research on the beneficial outcomes of Kama Muta, little is known about its antecedents. To fill this gap, this research focuses on the emergence of Kama Muta during social interactions by specifically examining what triggers this emotion in conversations. The theory on Kama Muta suggests it emerges in response to sudden relationship intensification. We propose that, in conversation, this intensification is most likely triggered by high-quality listening. We examined whether high-quality listening, characterized by undivided attention, understanding, acceptance, nonjudgment, and positive intentions, is associated with Kama Muta for both speakers and listeners. Data were collected across three studies (total N = 1,126), employing scenarios (Study 1), recall (Study 2), and live online conversations conducted via Zoom (Study 3). We found general support for our hypotheses. Specifically, both speakers (Studies 1–3) and listeners (Studies 2–3) experiencing high-quality listening reported greater Kama Muta compared to those exposed to lower quality listening. The consistency of these results varied across different dimensions of Kama Muta. This work offers novel insights into a previously unexplored social behavior that can act as an antecedent of Kama Muta and contributes to the listening literature, which has predominantly focused on the effects on speakers. We discuss the theoretical and practical implications of these findings. (PsycInfo Database Record (c) 2026 APA, all rights reserved)
Keep reading