Goal Setting

Advancing Primed Goal Research in Organizational Behavior

Abstract

In this rejoinder, we address three issues discussed in the commentaries on our lead article: possible ethical issues in goal priming in organizational settings, whether goal priming is restricted to routine behaviors, and the relationship of goal priming with self-fulling prophecies and an organization’s climate. Finally, our data were examined by an independent researcher who tested for publication bias.
Harry T. Reis and Guy Itzchakov
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Listening
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Guy Itzchakov, Liad Uziel , Wendy Wood
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Attitudes
Changing attitudes does not necessarily involve the same psychological processes as changing behavior, yet social psychology is only just beginning to identify the different mechanisms involved. We contribute to this understanding by showing that the moderators of attitude change are not necessarily the moderators of behavior change. The results of three studies (Ns = 98, 104, 137) employing an ego depletion manipulation indicate that although people are more likely to agree with a persuasive message when executive control is reduced they are not more likely to change their behavior. Rather, under conditions of ego depletion, attitudes became less correlated with behaviors after persuasion. Moreover, in Study 3, we provide an explanation for this phenom- enon: People are more likely to agree with a persuasive message when depleted but are also more likely to fall back on habits that may conflict with their new evaluations. A mini meta-analysis of the data indicated that ego- depletion had a medium effect size on the difference between attitude change and behavior change, N = 339, d = −0.51, 95% CI [−0.72, −0.29]. Jointly, these studies suggest an integrative, resource-based explanation to attitude-behavior discrepancies subsequent to persuasion.
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