Advancing Primed Goal Research in Organizational Behavior

Abstract Listening and perceived responsiveness evoke a sense of interpersonal connection that benefits individuals and groups and is relevant to almost every field in Psychology, Management, Education, Communication, and Health, to name a few. In this paper, we, researchers who have devoted their careers to studying listening (first author) and perceived responsiveness (second author), address the necessity of integrating the two constructs. Moreover, we offer several questions for future research that we believe are crucial to produce a more profound and comprehensive understanding of this important process. These research questions include empirical issues, cross-cultural and inter-racial interactions, age differences, the emergence of new technologies, and opportunities to bridge political, ethnic, and social divides. By highlighting the undeniable impact of listening and perceived responsiveness on interpersonal connection across diverse domains, we emphasize the need to integrate these constructs in future research. Our proposed set of eight pivotal research questions is intended as a starting point for gaining a deeper and more holistic understanding of this critical study area while building a strong empirical foundation for interventions. By addressing these questions, we can foster meaningful advances that have the potential to bridge gaps, improve relationships, and enhance the well-being of individuals and communities alike.

Drawing on results from 32 published and 20 unpublished laboratory and field experiments, we conducted an enumerative review of the primed goal effects on outcomes of organizational relevance including performance and the need for achievement. The enumerative review suggests that goal-setting theory is as applicable for subconscious goals as it is for consciously set goals. A meta-analysis of 23 studies revealed that priming an achievement goal, relative to a no-prime control condition, significantly improves task/job performance (d = 0.44, k = 34) and the need for achievement (d = 0.69, k = 6). Three moderators of the primed goal effects on the observed outcomes were identified: (1) context-specific vs. a general prime, (2) prime modality (i.e., visual vs. linguistic), and (3) experimental setting (i.e., field vs. laboratory). Significantly stronger primed goal effects were obtained for context-specific primes, visual stimuli, and field experiments. Theoretical and managerial implications of and future directions for goal priming are discussed.