The Unintentional Nonconformist: Habits Promote Resistance to Social influence
Abstract
This research tests a novel source of resistance to social influence—the automatic repetition of habit. In three experiments,
participants with strong habits failed to align their behavior with others. Specifically, participants with strong habits to drink
water in a dining hall or snack while working did not mimic others’ drinking or eating, whereas those with weak habits
conformed. Similarly, participants with strong habits did not shift expectations that they would act in line with descriptive
norms, whereas those with weak habits reported more normative behavioral expectations. This habit resistance was not
due to a failure to perceive influence: Both strong and weak habit participants’ recalled others’ behavior accurately, and it
was readily accessible. Furthermore, strong habit participants shifted their normative beliefs but not behavior in line with
descriptive norms. Thus, habits create behavioral resistance despite people’s recognition and acceptance of social influence.
Harmony in Political Discourse? The Impact of High-Quality Listening on Speakers' Perceptions Following Political Conversations
Guy Itzchakov, Niv Navon, Jarret T. Crawford, Netta Weinstein, Kenneth G. DeMarree
Listening
Conversations with people who hold opposite partisan attitudes can elicit defensiveness, reinforce extreme attitudes, and undermine relationships with those with opposing views. However, this might not be the case when speakers experience high-quality (attentive, 2 understanding, and non-judgmental) listening from their conversation partners. We hypothesized that high-quality listening will increase speakers’ positive views toward, and their willingness to further interact with, others who hold politically opposed attitudes, and that these effects will be mediated by greater state openness. We conducted three experiments using different modalities to manipulate listening. In Study 1 (N = 379), participants recalled a conversation with an opposing political party member, with listening quality described as high-quality, low-quality, or control. Study 2 (N = 269) used imagined interactions, with participants reading vignettes describing either high-quality listening or a control condition. In Study 3 (preregistered; N = 741), participants watched a video of a listener modeling high-quality or moderate-quality listening and imagined themselves engaging in a similar interaction. Across studies, we found that high-quality listening consistently increased speakers’ state openness to politically opposed others, but did not change political attitudes. We found inconsistent evidence for speakers’ increased willingness to engage in future interactions (meta-analytic effect: 𝑑 = 0.20, p = .015). However, the indirect effect of listening on positive attitudes and willingness for future interactions through increased openness was consistently significant.
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Don't let the facts ruin a good story: The effect of vivid reviews on attitude ambivalence and its coping mechanisms
Guy Itzchakov, Moty Amar, Frenk Van Harreveld
Attitudes
Purchasing decisions are increasingly based on reviews by fellow consumers which often consist of positive and negative evaluations about the product (i.e. valence-
inconsistency). We tested how the vividness of these reviews affects individuals' attitude ambivalence towards the product and their strategies to cope with this ambivalence. We hypothesized that reading vivid and valence-inconsistent reviews would lead to increased awareness of opposing features of attitudes towards the
product (i.e. increased simultaneous accessibility) as compared to reading less vivid valence-inconsistent reviews. If this is indeed the case, individuals should feel
more conflicted towards the attitude object (i.e. increased subjective ambivalence) and should be motivated to reduce it by using ambivalence-coping strategies,
specifically (a) processing additional information that is congruent with their initial attitude and (b) delaying their decision. These hypotheses were mostly supported across five experiments. The experiments included manipulations of valence-inconsistent information between reviews and within a review including three pre-
registered studies (Ns = 247, 396, 701, 433, 313, respectively).
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