The Unintentional Nonconformist: Habits Promote Resistance to Social influence

Conversational artificial intelligence (AI) can be harnessed to provide supportive parasocial interactions that rival or even exceed social support from human interactions. High-quality listening in human conversations fosters social connection that heals interpersonal wounds and lessens loneliness. While AI can furnish advice, listening involves the speakers’ perceptions of positive intention, a quality that AI can only simulate. Can such deep-seated support be provided by AI? This research examined two previously siloed areas of knowledge: the healing capabilities of human interpersonal listening, and the potential for AI to produce parasocial experiences of connection. Three experiments (N = 668) addressed this question through manipulating conversational AI listening to test effects on perceived listening, psychological needs, and state loneliness. We show that when prompted, AI could provide high-quality listening, characterized by careful attention and a positive environment for self-expression. More so, AI’s high-quality listening was perceived as better than participants’ average human interaction (Studies 1–3). Receiving high-quality listening predicted greater relatedness (Study 3) and autonomy (Studies 2 and 3) need satisfaction after participants discussed rejection (Study 2–3), loneliness (Study 3), and isolating attitudes (Study 3). Despite this, we did not observe downstream lessening of loneliness typically observed in human interactions, even for those who were high in trait loneliness (Study 3). These findings clearly contrast with research on human interactions and hint at the potential power, but also the limits, of AI in replicating supportive human interactions.

Fostering a culture of companionate love in the workplace offers numerous benefits for employees, yet the methods for achieving this remain unclear. We propose that high-quality listening, characterized by undivided attention, understanding, and a positive and nonjudgmental intention toward the speaker, could be a key facilitator. We hypothesized that such listening could enhance employees' perceptions of companionate love. Additionally, we hypothesized that an enhanced perception of companionate love would increase employees' subjective well-being, resilience, affective commitment, and willingness to cooperate at work. To examine these hypotheses, we conducted four studies. Study 1 was a preregistered and highly-powered field study (N = 752) involving employees from various organizations. Study 2 (N = 37), was a longitudinal research that included a listening training of 16 hours for teachers in a single school. Study 3 was a quasi-field experiment within a risk-management company, with employees receiving 12 hours of listening education while a waitlist served as a control group (N = 67). Study 4 was a quasi-experiment that served as a conceptual replication and extension of Studies 2 and 3. The study involved listening training for employees in a global communications company, providing 14 hours of online listening training. An active control group (N = 60) was included. Across all studies, we found that feeling listened to by colleagues led to increased perceptions of companionate love in the organization, which, in turn, increased employees' subjective well-being, resilience, affective organizational commitment, and willingness to collaborate. Theoretical and practical implications are discussed.