Attitudes

The Unintentional Nonconformist: Habits Promote Resistance to Social influence

Abstract

This research tests a novel source of resistance to social influence—the automatic repetition of habit. In three experiments, participants with strong habits failed to align their behavior with others. Specifically, participants with strong habits to drink water in a dining hall or snack while working did not mimic others’ drinking or eating, whereas those with weak habits conformed. Similarly, participants with strong habits did not shift expectations that they would act in line with descriptive norms, whereas those with weak habits reported more normative behavioral expectations. This habit resistance was not due to a failure to perceive influence: Both strong and weak habit participants’ recalled others’ behavior accurately, and it was readily accessible. Furthermore, strong habit participants shifted their normative beliefs but not behavior in line with descriptive norms. Thus, habits create behavioral resistance despite people’s recognition and acceptance of social influence.
Guy Itzchakov, Geoff Haddock
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Organizational Behavior and Social Psychology
Willful ignorance is a pervasive phenomenon with significant consequences for decision-making, belief maintenance, and social polarization. While past research has identified various motivational and contextual factors underlying this behavior, less attention has been paid to attitude characteristics that shape the likelihood of engaging in willful ignorance. Addressing this gap, this paper introduces attitude strength as a critical and heretofore unexplored psychological factor that should affect when and why individuals engage in willful ignorance. We argue that strong attitudes, such as those held with certainty, are highly accessible, or are perceived as morally relevant, are particularly likely to elicit willful ignorance. Drawing on cognitive dissonance theory and motivated reasoning, we synthesize findings across domains, from political partisanship to responses to misinformation and AI-mediated communication.
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Rave R , Itzchakov G , Weinstein N , Moin T
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Listening
What does it mean to listen, and what enables people to do it well? This study examines the cultural foundations, conditions, expressions, and outcomes of listening through a qualitative analysis of 20 semi-structured interviews with Israeli participants. Using reflexive thematic analysis, we identified five interrelated themes showing how listening is shaped by relational closeness, emotional safety, internal motivation, behavioral expression, and emotional impact. Participants described listening as an intentional and emotionally effortful process, grounded in trust, cultural norms, and personal willingness to remain present. It was experienced not only through visible behaviors but through authentic emotional presence and attunement. Crucially, listening was described as the most vulnerable and most revealing in contexts of conflict, emotional strain, or power asymmetries, where relational and ethical demands intensify. These findings highlight listening as a culturally situated, interpretive practice shaped by collective norms, emotional intensity, and social hierarchy. This study contributes to context-sensitive models of listening with implications for interpersonal relationships, organizational leadership, and intercultural communication, particularly in high-conflict or culturally diverse environments where listening serves as a key relational and managerial resource.
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