Attitudes

The Unintentional Nonconformist: Habits Promote Resistance to Social influence

Abstract

This research tests a novel source of resistance to social influence—the automatic repetition of habit. In three experiments, participants with strong habits failed to align their behavior with others. Specifically, participants with strong habits to drink water in a dining hall or snack while working did not mimic others’ drinking or eating, whereas those with weak habits conformed. Similarly, participants with strong habits did not shift expectations that they would act in line with descriptive norms, whereas those with weak habits reported more normative behavioral expectations. This habit resistance was not due to a failure to perceive influence: Both strong and weak habit participants’ recalled others’ behavior accurately, and it was readily accessible. Furthermore, strong habit participants shifted their normative beliefs but not behavior in line with descriptive norms. Thus, habits create behavioral resistance despite people’s recognition and acceptance of social influence.
F. K. Tia Moin, Guy Itzchakov, Emily Kasriel, Netta Weinstein
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Listening
Deep, high‐quality listening that offers a nonjudgmental approach, understanding, and careful attention when speakers share disparate views can have the power to bridge divides and change speakers' attitudes. However, can people be trained to provide such listening while disagreeing with what they hear, and if so, are the effects of the listening training sufficient for creating perceptible change during disagreements? This study, conducted with delegates (N=320) representing 86 countries experimentally tested a “deep” (otherwise termed “high quality“) listening training against a randomly assigned subgroup of attendees who served as a “waitlist” control. During a conversation with another participant on a subject about which they strongly disagreed, participants who had completed a 6‐h training over 3 weeks in high‐quality listening demonstrated improvements in their observed listening behaviors, reported higher levels of interactional intimacy with conversation partners, appeared to increase their self‐insight and subsequently, showed evidence of attitude change. Among the first studies to test semi‐causal outcomes of high‐quality listening training between attendees with diverse and contrary attitudes in a real‐world, cross‐national setting; we discuss the potential and limitations for listening training to support positive relations and an open mind in the context of discourse, disagreement and polarization.
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Guy Itzchakov, Geoff Haddock
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Organizational Behavior and Social Psychology
Willful ignorance is a pervasive phenomenon with significant consequences for decision-making, belief maintenance, and social polarization. While past research has identified various motivational and contextual factors underlying this behavior, less attention has been paid to attitude characteristics that shape the likelihood of engaging in willful ignorance. Addressing this gap, this paper introduces attitude strength as a critical and heretofore unexplored psychological factor that should affect when and why individuals engage in willful ignorance. We argue that strong attitudes, such as those held with certainty, are highly accessible, or are perceived as morally relevant, are particularly likely to elicit willful ignorance. Drawing on cognitive dissonance theory and motivated reasoning, we synthesize findings across domains, from political partisanship to responses to misinformation and AI-mediated communication.
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