Attitudes

The Unintentional Nonconformist: Habits Promote Resistance to Social influence

Abstract

This research tests a novel source of resistance to social influence—the automatic repetition of habit. In three experiments, participants with strong habits failed to align their behavior with others. Specifically, participants with strong habits to drink water in a dining hall or snack while working did not mimic others’ drinking or eating, whereas those with weak habits conformed. Similarly, participants with strong habits did not shift expectations that they would act in line with descriptive norms, whereas those with weak habits reported more normative behavioral expectations. This habit resistance was not due to a failure to perceive influence: Both strong and weak habit participants’ recalled others’ behavior accurately, and it was readily accessible. Furthermore, strong habit participants shifted their normative beliefs but not behavior in line with descriptive norms. Thus, habits create behavioral resistance despite people’s recognition and acceptance of social influence.
Netta Weinstein, Guy Itzchakov
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Listening
A live discussion experiment was designed to test the effects of highly empathic (vs. moderately empathic) listening on solitude experiences. Participants were assigned to three conditions in which they: 1) Discussed a negative personal experience with a confederate (ostensibly another participant) exhibiting highly empathic listening; 2) Discussed an experience with a confederate exhibiting moderately empathic listening; or, 3) Engaged in a positive reframing exercise. Building on previous listening theory (Weinstein et al., 2022) and research (Itzchakov & Weinstein, 2021; Itzchakov, Weinstein, et al., 2022). We then assessed the two posited mechanisms of autonomy and relatedness and tested the expectations to be in solitude. All participants were instructed to spend ten minutes alone, phones off, and distractions stored away. While highly empathic listening enhanced participants’ (i.e. speakers) autonomy and relatedness need satisfaction compared to the other two conditions and predicted initial increases in self- and social-connection, it did not subsequently improve solitude experiences, with no direct effects found predicting self-connection, peaceful affect, loneliness, or self-insight. Indirect effects linked empathic listening to self-connection and self-insight through autonomy satisfaction. While empathic listening fosters immediate psychological need satisfaction in social contexts, deeper listening interventions may be necessary to improve subsequent solitude periods.
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Guy Itzchakov, Geoff Haddock
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Organizational Behavior and Social Psychology
Willful ignorance is a pervasive phenomenon with significant consequences for decision-making, belief maintenance, and social polarization. While past research has identified various motivational and contextual factors underlying this behavior, less attention has been paid to attitude characteristics that shape the likelihood of engaging in willful ignorance. Addressing this gap, this paper introduces attitude strength as a critical and heretofore unexplored psychological factor that should affect when and why individuals engage in willful ignorance. We argue that strong attitudes, such as those held with certainty, are highly accessible, or are perceived as morally relevant, are particularly likely to elicit willful ignorance. Drawing on cognitive dissonance theory and motivated reasoning, we synthesize findings across domains, from political partisanship to responses to misinformation and AI-mediated communication.
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