The Unintentional Nonconformist: Habits Promote Resistance to Social influence
Abstract
This research tests a novel source of resistance to social influence—the automatic repetition of habit. In three experiments,
participants with strong habits failed to align their behavior with others. Specifically, participants with strong habits to drink
water in a dining hall or snack while working did not mimic others’ drinking or eating, whereas those with weak habits
conformed. Similarly, participants with strong habits did not shift expectations that they would act in line with descriptive
norms, whereas those with weak habits reported more normative behavioral expectations. This habit resistance was not
due to a failure to perceive influence: Both strong and weak habit participants’ recalled others’ behavior accurately, and it
was readily accessible. Furthermore, strong habit participants shifted their normative beliefs but not behavior in line with
descriptive norms. Thus, habits create behavioral resistance despite people’s recognition and acceptance of social influence.
Feeling torn and fearing rue: Attitude ambivalence and anticipated regret as antecedents of biased information seeking
Guy Itzchakova, Frenk Van Harreveld
Attitudes
Theoretical work on attitudinal ambivalence suggests that anticipated regret may play a role in causing
awareness of contradictions that subsequently induce a feeling of an evaluative conflict. In the present paper we empirically examined how the anticipation of regret relates to the association between the simultaneous pre-
sence of contradictory cognitions and emotions (objective ambivalence), and the evaluative conflict associated with it (subjective ambivalence), in the context of decision-making. Across three studies (Ns = 204,127,244), manipulating both objective ambivalence and regret, we consistently found that when a dichotomous ambiva-
lent choice had to be made, (objectively) ambivalent attitude holders for whom feelings of anticipated regret were made salient reported higher levels of subjective-attitude ambivalence than participants in the other
conditions. Moreover, in Studies 2 and 3 we found that the effect of anticipated regret on subjective ambivalence
had consequences on information processing. Specifically, anticipating regret made ambivalent participants
search for attitude-congruent information. This effect was mediated by the increase in subjective ambivalence. This work provides the first empirical evidence for the role of regret in the association between objective-and-
subjective attitude ambivalence, and its consequences.
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An Examination of the Moderating Effect of Core Self-Evaluations and the Mediating Effect of Self-Set Goals on the Primed Goal-Task Performance Relationship
Guy Itzchakov, Gary P. Latham
Goal Setting
An understudied issue in the goal priming literature is why the same prime can provoke different responses in different people. The current research sheds light on this issue by investigating whether an individual difference variable, core self-evaluations (CSE), accounts for different responses from the same prime. Based on the findings of experiments showing that individuals with high CSE have higher performance after consciously setting a task-related goal than individuals with lower CSE, two hypotheses were tested: (1) Individuals who score high on CSE perform better following a subconsciously primed goal for achievement than do individuals who score low on CSE, and (2) this effect is mediated by a self-set goal. Two laboratory experiments (n = 207, 191) and one field experiment (n = 62) provided support for the hypotheses. These findings suggest that personality variables such as the CSE can provide an explanation for the “many effects of the one prime problem”.
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