The Moderating Effect of Performance Feedback and the Mediating Effect of Self-Set Goals on the Primed Goal-Performance Relationship
Abstract
The effect of feedback and a self-set goal on the relationship between a goal primed in the subconscious and performance were examined in three laboratory experiments and one field experiment (n = 241, 465, 201, 74 respectively), using normative (bogus) and absolute feedback manipulations, and different performance tasks that were coded for both performance quality (i.e. creativity) and quantity. The hypothesis that providing feedback, a moderator in goal-setting theory, amplifies the causal effect of a primed goal on performance was supported. Specifically, in experiment 1, participants were randomly assigned to a 2 (prime of effective vs. ineffective performance) × 3 (positive, negative, no feedback) factorial design. The primed goal for effective performance led to higher performance than the negative primed goal. In addition, feedback, regardless of its sign, increased both task and creative performance when a primed goal for effective performance was presented but did not do so when the goal primed ineffective performance. This effect was replicated in two subsequent laboratory experiments which employed three primed goal conditions (effective/neutral/ineffective). In experiments 2 and 3, a consciously set goal, with no prompting by an experimenter, mediated the relationship between a primed goal and performance when feedback was provided. Experiment 4 provided a conceptual replication in a work setting, involving employees in a customer service department of a large communication company. Finally, a meta-analysis of these four experiments indicated an average effect size of d = 0.36, 95 percent CI [0.23, 0.49] with no evidence of heterogeneity across the four experiments. These findings suggest that not only are subconscious goals a foundation for the difficulty level of consciously set goals but in addition, subconscious goals and conscious goals work together in affecting performance.
Attitude strength as a novel predictor of willful ignorance
Guy Itzchakov, Geoff Haddock
Organizational Behavior and Social Psychology
Willful ignorance is a pervasive phenomenon with significant consequences for decision-making, belief maintenance, and social polarization. While past research has identified various motivational and contextual factors underlying this behavior, less attention has been paid to attitude characteristics that shape the likelihood of engaging in willful ignorance. Addressing this gap, this paper introduces attitude strength as a critical and heretofore unexplored psychological factor that should affect when and why individuals engage in willful ignorance. We argue that strong attitudes, such as those held with certainty, are highly accessible, or are perceived as morally relevant, are particularly likely to elicit willful ignorance. Drawing on cognitive dissonance theory and motivated reasoning, we synthesize findings across domains, from political partisanship to responses to misinformation and AI-mediated communication.
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Advancing Primed Goal Research in Organizational Behavior
Xiao Chen, Gary P. Latham, Ronald F. Piccolo, Guy Itzchakov
Goal Setting
In this rejoinder, we address three issues discussed in the commentaries on our lead article: possible ethical issues in goal priming in organizational settings, whether goal priming is restricted to routine behaviors, and the relationship of goal priming with self-fulling prophecies and an organization’s climate. Finally, our data were examined by an independent researcher who tested for publication bias.
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