Listening to Understand: The Role of High-Quality Listening on Speakers’ Attitude Depolarization During Disagreements

Purchasing decisions are increasingly based on reviews by fellow consumers which often consist of positive and negative evaluations about the product (i.e. valence- inconsistency). We tested how the vividness of these reviews affects individuals' attitude ambivalence towards the product and their strategies to cope with this ambivalence. We hypothesized that reading vivid and valence-inconsistent reviews would lead to increased awareness of opposing features of attitudes towards the product (i.e. increased simultaneous accessibility) as compared to reading less vivid valence-inconsistent reviews. If this is indeed the case, individuals should feel more conflicted towards the attitude object (i.e. increased subjective ambivalence) and should be motivated to reduce it by using ambivalence-coping strategies, specifically (a) processing additional information that is congruent with their initial attitude and (b) delaying their decision. These hypotheses were mostly supported across five experiments. The experiments included manipulations of valence-inconsistent information between reviews and within a review including three pre- registered studies (Ns = 247, 396, 701, 433, 313, respectively).

Consider the following scenario. You are preparing for a team discussion about an important project. The meeting was scheduled for 15:00 p.m., but due to technical problems, it starts at 15:15. Your next meeting begins at 16:00. You notice two team members have joined by smartphones rather than computers. This is because their kids use the family’s laptops for virtual school. Three other employees are working from their bedrooms, the only private place in their apartments. You also see a side conversation in the chat room that has nothing to do with the meeting topic. During the meeting, several people turn the cameras off. You forge ahead. After introducing the project’s goals, you realize you were muted and need to start over. This situation would have seemed completely unrealistic just a few months ago. However, since COVID-19, these kinds of challenges are now commonplace. While listening was never easy in the best of times, it is even more challenging today. In part because we are all learning to do old things in new ways. Ann Richards famously contrasted challenges facing men and women, noting,“ ... Ginger Rogers did everything that Fred Astaire did. She just did it backward and in high heels.” A similar comparison of the pre and post-pandemic workplace listening is apt. For many, virtual listening feels like dancing backwards in high heels, a bit off balance. We are all seeking to regain equilibrium in our communication. This article is intended to facilitate better virtual listening in the post-pandemic era. First, we introduce and define listening. Second, we present empirical evidence on the dyadic and organizational benefits of listening and listening training. Third, we discuss the challenges of virtual listening by providing specific examples from managers. Finally, we offer detailed recommendations for what managers and employees can do to improve their virtual listening skills and practices to support virtual listening.