Listen to this: Why consumer behavior researchers should care about listening
Abstract
Consumers’ decisions are intricately interwoven with their conversations. Whether it
is an animated discussion with a trusted friend extolling the virtues of a newly
acquired car (i.e., Word-of-Mouth), an engaging dialogue with a salesperson, or a clarifying call to a help center seeking guidance on a just-purchased smartwatch, every
exchange hinges on a pivotal factor: the quality of listening. Listening quality shapes
perceptions, affects social influence, drives behavioral intentions, and, ultimately,
determines purchase and post-purchase outcomes. Yet, despite its importance to
these consumer behavior outcomes, listening has received scant attention in consumer psychology. In this paper, we review the effects of listening on consumer
behavior-relevant outcomes and unpack the components of quality listening to
reveal their independent mechanisms. We also point to new frontiers in listening
research beyond the in-person, dyadic interactions that have been the primary focus
of listening research to date. By doing this, we elucidate how listening and consumer
behavior are connected and encourage more research on listening in consumer
psychology.
What It Means to Be Heard: Listening and Power in Israeli Communication Contexts.
Rave R , Itzchakov G , Weinstein N , Moin T
Listening
What does it mean to listen, and what enables people to do it well? This study examines the cultural foundations, conditions, expressions, and outcomes of listening through a qualitative analysis of 20 semi-structured interviews with Israeli participants. Using reflexive thematic analysis, we identified five interrelated themes showing how listening is shaped by relational closeness, emotional safety, internal motivation, behavioral expression, and emotional impact. Participants described listening as an intentional and emotionally effortful process, grounded in trust, cultural norms, and personal willingness to remain present. It was experienced not only through visible behaviors but through authentic emotional presence and attunement. Crucially, listening was described as the most vulnerable and most revealing in contexts of conflict, emotional strain, or power asymmetries, where relational and ethical demands intensify. These findings highlight listening as a culturally situated, interpretive practice shaped by collective norms, emotional intensity, and social hierarchy. This study contributes to context-sensitive models of listening with implications for interpersonal relationships, organizational leadership, and intercultural communication, particularly in high-conflict or culturally diverse environments where listening serves as a key relational and managerial resource.
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Education toward cosmopolitanism as a pathway to reducing polarisation
Eli Vinokur, Avinoam Yomtovian, Guy Itzchakov
Organizational Behavior and Social Psychology
Polarisation poses significant challenges to societal cohesion and democracy. This article explores how education, guided by cosmopolitan principles, can address these divides by fostering empathy, promoting intercultural dialogue, and challenging exclusionary narratives. This article advances the concept of rooted cosmopolitanism by demonstrating how local cultural attachments can complement global ethical principles by balancing particularistic and universalistic values. Through examples of case studies conducted in Canada, Israel, and India, this article highlights the adaptability of cosmopolitan education in diverse sociopolitical contexts and illustrates how education can bridge divides, promote mutual respect, and foster unity in diversity. The practical strategies include integrating global and local perspectives into curricula, promoting experiential learning to engage with diversity, and equipping educators with cultural competence and anti-bias tools. While resistance to change and resource constraints persist, the findings underscore education’s transformative potential to reduce polarisation and cultivate inclusive, equitable communities. This calls for sustained efforts to embed rooted cosmopolitan principles into education, by providing a framework for bridging divides and preparing students to navigate an interconnected world.
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