Listening

Listen to this: Why consumer behavior researchers should care about listening

Abstract

Consumers’ decisions are intricately interwoven with their conversations. Whether it is an animated discussion with a trusted friend extolling the virtues of a newly acquired car (i.e., Word-of-Mouth), an engaging dialogue with a salesperson, or a clarifying call to a help center seeking guidance on a just-purchased smartwatch, every exchange hinges on a pivotal factor: the quality of listening. Listening quality shapes perceptions, affects social influence, drives behavioral intentions, and, ultimately, determines purchase and post-purchase outcomes. Yet, despite its importance to these consumer behavior outcomes, listening has received scant attention in consumer psychology. In this paper, we review the effects of listening on consumer behavior-relevant outcomes and unpack the components of quality listening to reveal their independent mechanisms. We also point to new frontiers in listening research beyond the in-person, dyadic interactions that have been the primary focus of listening research to date. By doing this, we elucidate how listening and consumer behavior are connected and encourage more research on listening in consumer psychology.
Avraham N. Kluger · Michal Lehmann · Herman Aguinis · Guy Itzchakov · Galit Gordoni · Jetmir Zyberaj · Cafer Bakaç
|
Listening
The quality of listening in interpersonal contexts was hypothesized to improve a variety of work outcomes. However, research of this general hypothesis is dispersed across multiple disciplines and mostly atheoretical. We propose that perceived listening improves job performance through its efects on afect, cognition, and relationship quality. To test our theory, we conducted a registered systematic review and multiple meta-analyses, using three-level meta-analysis models, based on 664 efect sizes and 400,020 observations. Our results suggest a strong positive correlation between perceived listening and work outcomes, r = .39, 95%CI=[.36, .43], 휌 = .44, with the efect on relationship quality, r =.51, being stronger than the efect on performance, r =.36. These fndings partially support our theory, indicating that perceived listening may enhance job performance by improving relationship quality. However, 75% of the literature relied on self-reports raising concerns about discriminant validity. Despite this limitation, removing data solely based on self-reports still produced substantial estimates of the association between listening and work outcomes (e.g., listening and job performance, r = .21, 95%CI=[.13, .29], 휌 = .23). Our meta-analyses suggest further research into (a) the relationship between listening and job knowledge, (b) measures assessing poor listening behaviors, (c) the incremental validity of listening in predicting listeners’ and speakers’ job performance, and (d) listening as a means to improve relationships at work.
Keep reading
Dvori Saluk, Della Janam, Guy Itzchakov, Kenneth G DeMarree, Angelia Venezia
|
Listening
Kama Muta, a relatively new construct, is an emotion of social connection that describes the feeling of being moved to love through five key dimensions. Despite the growing body of research on the beneficial outcomes of Kama Muta, little is known about its antecedents. To fill this gap, this research focuses on the emergence of Kama Muta during social interactions by specifically examining what triggers this emotion in conversations. The theory on Kama Muta suggests it emerges in response to sudden relationship intensification. We propose that, in conversation, this intensification is most likely triggered by high-quality listening. We examined whether high-quality listening, characterized by undivided attention, understanding, acceptance, nonjudgment, and positive intentions, is associated with Kama Muta for both speakers and listeners. Data were collected across three studies (total N = 1,126), employing scenarios (Study 1), recall (Study 2), and live online conversations conducted via Zoom (Study 3). We found general support for our hypotheses. Specifically, both speakers (Studies 1–3) and listeners (Studies 2–3) experiencing high-quality listening reported greater Kama Muta compared to those exposed to lower quality listening. The consistency of these results varied across different dimensions of Kama Muta. This work offers novel insights into a previously unexplored social behavior that can act as an antecedent of Kama Muta and contributes to the listening literature, which has predominantly focused on the effects on speakers. We discuss the theoretical and practical implications of these findings. (PsycInfo Database Record (c) 2026 APA, all rights reserved)
Keep reading