Listening

Listen to this: Why consumer behavior researchers should care about listening

Abstract

Consumers’ decisions are intricately interwoven with their conversations. Whether it is an animated discussion with a trusted friend extolling the virtues of a newly acquired car (i.e., Word-of-Mouth), an engaging dialogue with a salesperson, or a clarifying call to a help center seeking guidance on a just-purchased smartwatch, every exchange hinges on a pivotal factor: the quality of listening. Listening quality shapes perceptions, affects social influence, drives behavioral intentions, and, ultimately, determines purchase and post-purchase outcomes. Yet, despite its importance to these consumer behavior outcomes, listening has received scant attention in consumer psychology. In this paper, we review the effects of listening on consumer behavior-relevant outcomes and unpack the components of quality listening to reveal their independent mechanisms. We also point to new frontiers in listening research beyond the in-person, dyadic interactions that have been the primary focus of listening research to date. By doing this, we elucidate how listening and consumer behavior are connected and encourage more research on listening in consumer psychology.
Guy Itzchakov | Sigal Barsade | Arik Cheshin
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Organizational Behavior and Social Psychology
Fostering a culture of companionate love in the workplace offers numerous benefits for employees, yet the methods for achieving this remain unclear. We propose that high-quality listening, characterized by undivided attention, understanding, and a positive and nonjudgmental intention toward the speaker, could be a key facilitator. We hypothesized that such listening could enhance employees' perceptions of companionate love. Additionally, we hypothesized that an enhanced perception of companionate love would increase employees' subjective well-being, resilience, affective commitment, and willingness to cooperate at work. To examine these hypotheses, we conducted four studies. Study 1 was a preregistered and highly-powered field study (N = 752) involving employees from various organizations. Study 2 (N = 37), was a longitudinal research that included a listening training of 16 hours for teachers in a single school. Study 3 was a quasi-field experiment within a risk-management company, with employees receiving 12 hours of listening education while a waitlist served as a control group (N = 67). Study 4 was a quasi-experiment that served as a conceptual replication and extension of Studies 2 and 3. The study involved listening training for employees in a global communications company, providing 14 hours of online listening training. An active control group (N = 60) was included. Across all studies, we found that feeling listened to by colleagues led to increased perceptions of companionate love in the organization, which, in turn, increased employees' subjective well-being, resilience, affective organizational commitment, and willingness to collaborate. Theoretical and practical implications are discussed.
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Harry T. Reis, Guy Itzchakov, Karisa Y. Lee, and Yan Ruan
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Responsiveness
Extensive research has documented people’s desire for social partners who are responsive to their needs and preferences, and that when they perceive that others have been responsive, they and their relationships typically thrive. For these reasons, perceived partner responsiveness is well-positioned as a core organizing theme for the study of sociability in general, and close relationships in particular. Research has less often addressed the downstream consequences of perceived partner responsiveness for cognitive and affective processes. This gap in research is important because relationships provide a central focus and theme for many, if not most, of the behaviors studied by social psychologists. This chapter begins with an overview of the construct of perceived partner responsiveness and its centrality to relationships. We then review programs of research demonstrating how perceived partner responsiveness influences three core social-psychological processes: self-enhancing social cognitions, attitude structure, and emotion regulation. The chapter concludes with a brief overview of how deeper incorporation of relationship processes can enhance the informativeness and completeness of social psychological theories.
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