Listen to this: Why consumer behavior researchers should care about listening

Kama Muta, a relatively new construct, is an emotion of social connection that describes the feeling of being moved to love through five key dimensions. Despite the growing body of research on the beneficial outcomes of Kama Muta, little is known about its antecedents. To fill this gap, this research focuses on the emergence of Kama Muta during social interactions by specifically examining what triggers this emotion in conversations. The theory on Kama Muta suggests it emerges in response to sudden relationship intensification. We propose that, in conversation, this intensification is most likely triggered by high-quality listening. We examined whether high-quality listening, characterized by undivided attention, understanding, acceptance, nonjudgment, and positive intentions, is associated with Kama Muta for both speakers and listeners. Data were collected across three studies (total N = 1,126), employing scenarios (Study 1), recall (Study 2), and live online conversations conducted via Zoom (Study 3). We found general support for our hypotheses. Specifically, both speakers (Studies 1–3) and listeners (Studies 2–3) experiencing high-quality listening reported greater Kama Muta compared to those exposed to lower quality listening. The consistency of these results varied across different dimensions of Kama Muta. This work offers novel insights into a previously unexplored social behavior that can act as an antecedent of Kama Muta and contributes to the listening literature, which has predominantly focused on the effects on speakers. We discuss the theoretical and practical implications of these findings. (PsycInfo Database Record (c) 2026 APA, all rights reserved)

Extensive research has documented people’s desire for social partners who are responsive to their needs and preferences, and that when they perceive that others have been responsive, they and their relationships typically thrive. For these reasons, perceived partner responsiveness is well-positioned as a core organizing theme for the study of sociability in general, and close relationships in particular. Research has less often addressed the downstream consequences of perceived partner responsiveness for cognitive and affective processes. This gap in research is important because relationships provide a central focus and theme for many, if not most, of the behaviors studied by social psychologists. This chapter begins with an overview of the construct of perceived partner responsiveness and its centrality to relationships. We then review programs of research demonstrating how perceived partner responsiveness influences three core social-psychological processes: self-enhancing social cognitions, attitude structure, and emotion regulation. The chapter concludes with a brief overview of how deeper incorporation of relationship processes can enhance the informativeness and completeness of social psychological theories.