Listen to this: Why consumer behavior researchers should care about listening
Abstract
Consumers’ decisions are intricately interwoven with their conversations. Whether it
is an animated discussion with a trusted friend extolling the virtues of a newly
acquired car (i.e., Word-of-Mouth), an engaging dialogue with a salesperson, or a clarifying call to a help center seeking guidance on a just-purchased smartwatch, every
exchange hinges on a pivotal factor: the quality of listening. Listening quality shapes
perceptions, affects social influence, drives behavioral intentions, and, ultimately,
determines purchase and post-purchase outcomes. Yet, despite its importance to
these consumer behavior outcomes, listening has received scant attention in consumer psychology. In this paper, we review the effects of listening on consumer
behavior-relevant outcomes and unpack the components of quality listening to
reveal their independent mechanisms. We also point to new frontiers in listening
research beyond the in-person, dyadic interactions that have been the primary focus
of listening research to date. By doing this, we elucidate how listening and consumer
behavior are connected and encourage more research on listening in consumer
psychology.
How to foster perceived partner responsiveness: High-quality listening is key
Guy Itzchakov, Harry T. Reis, Netta Weinstein
Listening
Social psychologists have a longstanding interest in the mechanisms responsible for the beneficial effects of positive social connections. This article reviews and integrates two emerging but to this point disparate lines of work that focus on these mechanisms: high-quality listening and perceived partner responsiveness. We also review research investigating the downstream consequences of high-quality listening and perceived partner responsiveness: the how and why of understanding the process by which these downstream benefits are obtained. High-quality listening and perceived partner responsiveness, though not isomorphic, are related constructs in that they both incorporate several key interpersonal processes, such as understanding, positive regard, and expressions of caring for another person. We develop a theoretical model for representing how listening embodies one form of interactive behavior that can promote (or hinder) perceived partner responsiveness and its downstream affective, cognitive, and behavioral effects. Finally, we discuss our model’s implications for various social-psychological domains, such as social cognition, self-evaluation, constructive disagreements, and interpersonal relationships.
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What It Means to Be Heard: Listening and Power in Israeli Communication Contexts.
Rave R , Itzchakov G , Weinstein N , Moin T
Listening
What does it mean to listen, and what enables people to do it well? This study examines the cultural foundations, conditions, expressions, and outcomes of listening through a qualitative analysis of 20 semi-structured interviews with Israeli participants. Using reflexive thematic analysis, we identified five interrelated themes showing how listening is shaped by relational closeness, emotional safety, internal motivation, behavioral expression, and emotional impact. Participants described listening as an intentional and emotionally effortful process, grounded in trust, cultural norms, and personal willingness to remain present. It was experienced not only through visible behaviors but through authentic emotional presence and attunement. Crucially, listening was described as the most vulnerable and most revealing in contexts of conflict, emotional strain, or power asymmetries, where relational and ethical demands intensify. These findings highlight listening as a culturally situated, interpretive practice shaped by collective norms, emotional intensity, and social hierarchy. This study contributes to context-sensitive models of listening with implications for interpersonal relationships, organizational leadership, and intercultural communication, particularly in high-conflict or culturally diverse environments where listening serves as a key relational and managerial resource.
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