How do people perceive listeners?
Abstract
Listening is essential in shaping social interactions,
relationships and communication. While listening research
has generated significant insights on how speakers benefit
from good listening, one fundamental question has been
largely overlooked: how do people perceive listeners?
This gap is crucial for understanding how perceptions of
listeners impact relational dynamics. In three studies (two
preregistered; total N = 1509), we assessed the attributes
and behaviours associated with good and bad listeners, and
whether the favourability of these attributes and behaviours
impact downstream consequences. In Study 1, participants
identified an acquaintance they judged as a good or bad
listener. Good listeners were rated higher in positive listening
attributes and behaviours, which mediated their perceived
warmth, competence and values. Study 2 replicated this using
a reverse correlation technique: one sample generated faces
of a good or bad listener, which were then evaluated by a
second, naïve sample. Consistent with Study 1, good listener
faces were rated higher in positive listening attributes and
behaviours, mediating perceptions of warmth, competence,
humility and values. Study 3 extended Study 2 by showing
that the effects were not due to a general positivity bias,
demonstrating the significant interpersonal consequences of
being perceived as a good or bad listener.
Listen to this: Why consumer behavior researchers should care about listening
Guy Itzchakov & S. Christian Wheeler
Listening
Consumers’ decisions are intricately interwoven with their conversations. Whether it
is an animated discussion with a trusted friend extolling the virtues of a newly
acquired car (i.e., Word-of-Mouth), an engaging dialogue with a salesperson, or a clarifying call to a help center seeking guidance on a just-purchased smartwatch, every
exchange hinges on a pivotal factor: the quality of listening. Listening quality shapes
perceptions, affects social influence, drives behavioral intentions, and, ultimately,
determines purchase and post-purchase outcomes. Yet, despite its importance to
these consumer behavior outcomes, listening has received scant attention in consumer psychology. In this paper, we review the effects of listening on consumer
behavior-relevant outcomes and unpack the components of quality listening to
reveal their independent mechanisms. We also point to new frontiers in listening
research beyond the in-person, dyadic interactions that have been the primary focus
of listening research to date. By doing this, we elucidate how listening and consumer
behavior are connected and encourage more research on listening in consumer
psychology.
Keep reading
An Examination of the Moderating Effect of Core Self-Evaluations and the Mediating Effect of Self-Set Goals on the Primed Goal-Task Performance Relationship
Guy Itzchakov, Gary P. Latham
Goal Setting
An understudied issue in the goal priming literature is why the same prime can provoke different responses in different people. The current research sheds light on this issue by investigating whether an individual difference variable, core self-evaluations (CSE), accounts for different responses from the same prime. Based on the findings of experiments showing that individuals with high CSE have higher performance after consciously setting a task-related goal than individuals with lower CSE, two hypotheses were tested: (1) Individuals who score high on CSE perform better following a subconsciously primed goal for achievement than do individuals who score low on CSE, and (2) this effect is mediated by a self-set goal. Two laboratory experiments (n = 207, 191) and one field experiment (n = 62) provided support for the hypotheses. These findings suggest that personality variables such as the CSE can provide an explanation for the “many effects of the one prime problem”.
Keep reading