An Examination of the Moderating Effect of Core Self-Evaluations and the Mediating Effect of Self-Set Goals on the Primed Goal-Task Performance Relationship

Deep, high‐quality listening that offers a nonjudgmental approach, understanding, and careful attention when speakers share disparate views can have the power to bridge divides and change speakers' attitudes. However, can people be trained to provide such listening while disagreeing with what they hear, and if so, are the effects of the listening training sufficient for creating perceptible change during disagreements? This study, conducted with delegates (N=320) representing 86 countries experimentally tested a “deep” (otherwise termed “high quality“) listening training against a randomly assigned subgroup of attendees who served as a “waitlist” control. During a conversation with another participant on a subject about which they strongly disagreed, participants who had completed a 6‐h training over 3 weeks in high‐quality listening demonstrated improvements in their observed listening behaviors, reported higher levels of interactional intimacy with conversation partners, appeared to increase their self‐insight and subsequently, showed evidence of attitude change. Among the first studies to test semi‐causal outcomes of high‐quality listening training between attendees with diverse and contrary attitudes in a real‐world, cross‐national setting; we discuss the potential and limitations for listening training to support positive relations and an open mind in the context of discourse, disagreement and polarization.

Consumers’ decisions are intricately interwoven with their conversations. Whether it is an animated discussion with a trusted friend extolling the virtues of a newly acquired car (i.e., Word-of-Mouth), an engaging dialogue with a salesperson, or a clarifying call to a help center seeking guidance on a just-purchased smartwatch, every exchange hinges on a pivotal factor: the quality of listening. Listening quality shapes perceptions, affects social influence, drives behavioral intentions, and, ultimately, determines purchase and post-purchase outcomes. Yet, despite its importance to these consumer behavior outcomes, listening has received scant attention in consumer psychology. In this paper, we review the effects of listening on consumer behavior-relevant outcomes and unpack the components of quality listening to reveal their independent mechanisms. We also point to new frontiers in listening research beyond the in-person, dyadic interactions that have been the primary focus of listening research to date. By doing this, we elucidate how listening and consumer behavior are connected and encourage more research on listening in consumer psychology.